Customer Growth

Project Overview:
Led the strategic revamp and analysis of a national restaurant group’s loyalty program to drive higher customer engagement and repeat purchases.

Challenge:
The loyalty program had plateaued in engagement, with stagnant spend growth and limited visibility into customer behavior.

Approach:
Used data-driven segmentation and predictive modeling in Python, Alteryx, and Tableau to identify retention drivers, optimize reward structures, and personalize marketing campaigns.

Results / Impact:
Achieved a 62% increase in customer spend and significant program growth over three years.
(Visual: Green and red lines show customer spend and membership growth over time.)

Callout KPI:
+62% Customer Spend Growth | +40% Program Size Growth